How to Create Successful Mobile Experiences

Communications-ToolsDesigning a mobile app requires empathy.

The features you invent must be business solutions that have a cost and a benefit to your business and to the user.

The key to creating successful and user-friendly mobile experiences is empathy. Not the mushy kind, but the pragmatic kind of empathy in which you put yourself in the user’s shoes and try to really understand their needs and wants.

An easy shorthand is to factor these wants and needs based on the questions familiar to journalism students: who, what, why, when, where, and how.
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