Typography certainly plays one of the most important roles in web design-it tries to convey your written content in the easiest possible manner.
Typography best practices give aesthetic touch to a website/app and they help users perceive content even without deeper reading.
Nowadays, when mobile devices are taking over web experience, typography is facing the challenge of adapting to various screen sizes.
Typographers are struggling to ensure their content will remain readable, without losing even the smallest portion of its wonderful appearance.
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It is a tricky task-we are not discussing content that will be opened once/twice, but such that will be browsed while users sit in waiting rooms, travel in the subway, rest in their beds, etc.
Regular usage opens the door for other challenges too-mobile screens’ responsiveness depends on lighting, and it produces a completely different image in bright sunshine than total darkness. Well-executed typography needs to remain visible under all conditions.
Last, but not least, typography ought to respond to your audience’s needs and expectations. Don’t forget that people have advanced knowledge and serious experience when it comes to web typography, and they want a responsive website with minimal chance for errors.