Login page is a part and parcel of user experience. It is actually the starting point, right from logging in to our computer to logging in to our pet social media site; the place where we embark upon our journey and explore more as a user. It is such a fundamental feature these days that it is not less than a surprise to see a poor login page and process of a website losing out to the conversion game.
Even if you have killer features for your website, but the login process is a pain to deal with its poor experience, your website is a big failure. And that’s not about it, after such a terrible login experience, users will never consider coming back again, which means no recommendations or repeated sales. Yes, you are bound to be doomed.
Here are some proven tips to guide you in designing a highly usable login page and process.
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